Wakestock

The challenge

Every year sees more and more summer festivals launched in the UK. The marketplace is now saturated and it's becoming harder to attract the size of audience required to put on such events. Wakestock is an established festival combining wakeboarding and music, held in Abersoch, North Wales. Sensation Group needed a stable site - able to cope with the huge demand for online ticket sales - that also offered them the ability to make updates in-house.

The solution

Wakestock.co.uk provides a hugely important outlet for ticket sales, merchandise and information. With details such as the line-up changing all the time, it's essential that the organisers, Sensation Group, can quickly and easily update the site themselves, without the time and expense of constantly outsourcing the work to an external web agency. Blueleaf's bespoke content management system, Command, provided just that. Developing the site in this way gave the client the ability to manage their web presence entirely in-house, helping boost visitor numbers and sales.

The results

The site provides a very stable and responsive service for Wakestock's customers. Hosting video and image content with easy upload facilities, the site suits Sensation Group perfectly. They have also subsequently combined it with our email marketing system, Reach, to power ticket sales throughout the year.

Visit the website:
www.wakestock.co.uk