Big Yellow choose Blueleaf for customer retention
Big Yellow provide flexible self-storage solutions for business and domestic users, in over 60 locations around the UK.
It’s well recognised that it costs a lot more to win a new customer than to keep an existing one, so our client wisely decided to invest in a customer retention programme with Blueleaf Digital. We’re working closely with Big Yellow to profile customers’ requirements and behaviours, targeting them with tailored email campaigns that communicate the right message at the right time.
Rob Strachan, Big Yellow’s Head of Sales and Marketing explains, “Blueleaf Digital has been given the brief of creating highly targeted email campaigns to encourage customers to return time and again to use our services. We knew immediately that Blueleaf Digital really understood what we wanted and have a proven track record of delivering successful marketing projects.”
This entry was posted on Wednesday, February 24th, 2010 by Blueleaf Digital
